As the marketing industry evolves quickly, it is necessary for anyone working in the digital marketing sector to be aware of the ongoing and upcoming trends to stay ahead of the competitor. While digital marketing professionals and other marketing enthusiasts have learned and adopted into practice a lot of digital marketing trends throughout 2021, here we are with an informative blog on 5 digital marketing trends that you must watch out for in 2022.
Digital marketing trends 2022
Rise of AI in digital marketing
It is believed that the future of digital marketing is AI-based. While AI is already used in marketing automation, in 2022 and beyond, industries will use AI-powered features along with SEO, SMM, and other digital marketing strategies.
Along with AI, virtual assistants will become increasingly popular. Voice search is growing exponentially and it is estimated that the market of consumer spending via voice assistants will reach 18 percent by 2022. There are great benefits associated with virtual assistants. Some of them are:
- Chatbots or virtual assistants provide quick replies to consumer questions without company interventions
- The AI powering the chatbot gives it a distinct personality which makes the overall experience of the customer both interactive and engaging
3) Content marketing
Even in 2022 and beyond, engaging and interactive content trends will continue. Quizzes, interactive videos, etc offer users an interactive experience, and companies focusing on these will enjoy boosted credibility and visibility.
4) Mobile-first marketing
Users, these days spend a significant amount of time online using smartphones and tablets to browse products or services more than their desktops. Mobile-friendly content will contribute to a major change in digital marketing trends in 2022. Thus, if you want your business to stand out. You need to create mobile-friendly content in order to rank higher in search engines.
For this, one simple solution is to optimize your site’s design. So that it automatically adjusts for smaller screens and makes content load faster.
5) Omnichannel experience
In 2022, businesses will have to focus attention on multiple channels. Gone are the days of being able to focus on one or two channels. If you are wondering why this is so important you must know. That consumers are comfortable researching potential purchases across multiple channels before making their buying decisions. And while your competitors will be working to create a consistent omnichannel experience and you don’t do it. You risk losing potential customers to your rivals.
Best digital marketing company in Delhi
If you are looking for a professional digital marketing agency in Delhi to create customized digital solutions for your business, look no further than Brandhype. With our expertise and best practices. We can help you create a solid digital marketing strategy to suit your business needs. Our digital marketing experts and leaders will also help you stay up to date on the latest trends, news, and tips.
Reach out today to connect with us.