Today, nearly half of all Google queries are local searches. Further, a recent survey shows that approximately ninety percent of consumers have used the internet to find a business in their local area. What that means for your small business is that when someone is conducting their search related to services or products that you offer, there are chances that you’re most likely to be found by potential customers online provided you optimize your site for local business listings. As a small business owner, it is important to stay on top of local SEO trends as with better local rankings, your page visits and ultimately your conversions will increase. In this blog, we will take a detailed look at what is local SEO and learn all about the importance of local SEO for your small business.
What is Local SEO?
It is also known as Map SEO, which is the process of optimizing your website to rank for searches that are particular for a specific local area. It is a relatively new form of SEO that helps small businesses promote their products for geographically related searches. In simple words, if you want to attract more local customers, you need more native SEO services. The various strategies involved in optimizing local SEO include updated information about your business (name, address, and phone number), link building and other engagements through Google MY Business profile, and geotagging of images.
Any businesses that serve a defined geographical area like restaurants, bars, grocery stores, and more should be using local SEO. It is basically for any business that has a physical location and serves a set native area.
10 key reasons why local SEO is important
Let’s take a look at some of the reasons why local SEO is important for your small business:
Reach more customers
While local customers are going to be your primary target audience, you can also attract people who are visiting your area if you invest in local SEO. Also, when someone new moves into your area, they don’t know anything about local businesses. So, you can use this as an opportunity to showcase your business to establish a new loyal customer base. After all, SEO is all about marketing your business. Its main goal is to improve your business ranking in the search results.
Increases your website’s ranking
There is a high chance that people are already looking for the product that you offer. It increases your website’s ranking in search results, thus helping you connect with these relevant customers who are in the discovery phase.
Drive traffic to your site
The main purpose of SEO is to get more traffic to your website. More people visiting your site means your online visibility gets increased especially to neighboring customers. Thus, your chances of selling your product also increase which in turn helps you achieve a better conversion rate.
Local SEO makes you more competitive
If there are two companies selling the same product in a particular locality, you can be sure that the one that has an optimized local SEO presence will get all the potential customers. Thus, native SEO benefits your business to attain a competitive advantage. It positions your small business ahead of others in the local area.
Brand awareness increases
People searching for particular products that you offer with keywords will most likely find your business at the top of search engines. This will increase your overall brand awareness as they are more likely to click on your website in the future.
Long-lasting rankings
While you need to maintain all the details of your business to optimize your local SEO. It is safe to say that SEO results are long-lasting. Once you rank in search engine results. You are likely to hold that position for a good amount of time as long as you keep up all the efforts.
People want to buy
More and more people are turning to local businesses these days to show their support for the local economy. So, by establishing yourself as a local business and investing in local SEO, you’ll be surprised to see how many native customers are interested in purchasing your products or services.
What is Affordable Local SEO?
Yes, it’s true. Local SEO is one of the most affordable marketing techniques out there for native businesses. When you invest in good SEO, it doesn’t just go away. While it is true that you will have to keep up with the efforts. You can be assured you’ll always have an SEO-friendly website without any other recurring costs. You can typically set up local listings across the web for free using tools like Google My Business and Facebook.
That’s why It is important for every small business.
So, if you want to grow your native customer base, build brand awareness, and gain better visibility in your native area, investing your time and resources into local SEO is the way to go.
At Brandhype, we understand the importance of local SEO for business success. If you want to leverage the benefits of native SEO but have no clue where to start, our native SEO agency in Delhi is there to help you. We have been offering local SEO services to companies to reach their full potential. Our best SEO company in Delhi can help you compete in the most competitive areas in the field.
Contact us today to learn more about our SEO Services in Delhi. Get a free consultation for your business today and tell us about your project to start working on it together.