SEO services are changing rapidly and businesses need to keep up with all the trends to stay relevant in the business. As Google and other search engines keep upgrading their algorithms for a better user experience, it becomes pivotal to keep track of them.
In 2021, there are a few major updates from search engines that you need to know to keep your website’s performance up and intact. Regardless of the industry and company size, these updates are applicable to all. Once you manage to get these things right, you can gain a substantial competitive edge and generate more leads and sales for your company.
So, if you are new to SEO, here are these important five updates that your in-house team should know to thrive online.
1. Core Web Vitals
This is the most important update from Google and it is based on improving the overall user experience on the website. Core Web Vitals update is not completely based on the content you are creating or the backlinks you are generating for the domain. This update is about how well the browsing experience is when a user visits your website.
In this update, you need to focus on the overall mobile experience, informative content, image compression, and site speed & technical structure. In simple terms, you need to ensure the site is technically sound and robust to deliver an excellent user experience.
The three core metrics on which you need to focus are — Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
2. Mobile-first indexing (search engines)
The majority of the users now use their smartphones more than their desktop computers. And, the number is going to increase in the upcoming time. To improve the mobile experience, search engines will now index the mobile version of the website first and then the desktop version. So, in 2021 and beyond, mobile responsiveness has become a priority.
To gain maximum traction from the internet. You need to ensure that your site is mobile-responsive and accessible on all mobile devices. Currently, around 55% of the traffic comes from mobile devices and this number is going to be more substantial in the future. So to gain the maximum benefits. You need to optimize your website for mobile devices to ensure a seamless experience across all devices.
3. Automation and machine learning
To stay relevant in the business, companies need to go the extra mile to outperform the competition. However, manually executing each and every task is time-consuming and prone to error. To take an edge, automation, and machine learning technologies will become a part of most industries and companies.
Using machine learning technology, companies can improve their website for semantic searches and take a competitive edge. Other than this, companies can use automated software to fetch errors and fix them quickly. Search engines are already using these technologies in algorithms like Rankbrain. It’s important to adopt this trend. Companies can use these technologies for SEO insights and audits, content activation and syndication, internal linking, and reporting.
Expertise, Authoritativeness, and Trustworthiness are the three heavy buzzwords that every company should know. It is not an algorithm though. But it’s a website’s content audit strategy to ensure the best quality experience for users. It gauges the websites’ authority, expertise, and trustworthiness with respect to their domain.
A Higher E-A-T mark comes with a higher score in these metrics. This ranking metric ensures the content present on a website is trustworthy and the audience can rely on it. To ensure a higher score in this metric, make sure the content present on the website is written and verified by experts of that domain.
5. More focus on semantic search engines
Semantic search has become a big thing as it’s been evolving for many years now. In 2021 and beyond, the search engines will pay more focus to semantic search to offer the best user experience. You can take this opportunity to optimize your website for semantic keywords and content topics to gain a competitive edge.
The semantic search goes beyond LSI keywords — be it local SEO, or doing E-Commerce store optimization. The scope for semantic optimization is much more substantial. Regardless of the website’s size. It’s important to focus on improving the user experience using semantic optimization tactics.
Search engines are getting more advanced and we will see more changes in the upcoming time. It’s high time to get started with these updates and make your website up and ready for the upcoming changes. Keep track of SEO trends and ensure you take action on all major updates coming from search engines. If you don’t have an in-house team, it’s better to hire an SEO reseller and get all the necessary updates done on your website. Be it core web vitals or mobile-first indexing, all these aspects have their own importance in contributing to higher rankings.