Many eCommerce website development companies inadvertently force their clients to jump through hoops merely to give you their money. This occurs when an eCommerce site is designed by a technically capable team that is unfamiliar with effective marketing principles.
It produces an online buying experience that requires the user to complete too many procedures and forms before they can make a purchase. This turns off many shoppers, resulting in abandoned shopping carts and minimal sales.
To tackle the issue, you must assemble a digital team that is technically skilled. First and foremost, your team must understand what it takes to build an online sale, which includes designing a very user-friendly website, signifies trust within the first few seconds of a user arriving on the website, and offers prominently featured and impressive product images. It should minimize the steps and barriers to making a purchase. All of this assures that customers can find what they want and pay for it with a few simple clicks.
The bottom line is that an eCommerce website should be sales-optimized. Follow these 8 eCommerce Website Performance Components to enhance your website.
Key Factors of eCommerce Website Development
Quick Load Time
It’s a depressing reality that if your site takes more than three seconds to load, you could lose 40% of your customers. This means you must ensure that your digital staff is well-versed in all of the best practices for building a site that loads quickly. A slow website not only discourages buyers but can also harm your Google search rankings. Before launching your eCommerce site, use a program like GTmetrix to test load times.
Must be Mobile Responsive
55% of individuals now prefer to purchase on mobile devices rather than desktop or laptop PCs. As a result, smartphone responsiveness is a must-have feature for your eCommerce website. Your website must be viewable on any device, and responsive web design must have reflowered content that is readable on smaller screens, changeable navigation systems positioning based on how the gadget is kept, fewer images to increase load times, and enough space around links to allow thumbs to easily click them.
Easy Checkout (eCommerce Website)
According to a recent MarketingSherpa survey, 60% of customers abandon their shopping carts before checking out. A difficult check-out and payment process is one cause for this. On the other hand, if you ask customers to create an account before purchasing, do that step first. Allow them to complete the purchasing process before directing them to an account setup page. Last but not least, ensure that all fields in your forms are marked to help purchasers avoid irritating error messages; if customers believe they are being led in circles, they will give up soon.
Clear Call to Action (CTAs)
Clear calls-to-action (CTAs) are critical to the success of an eCommerce website. To that aim, a call-to-action should be displayed at least once on each page, regardless of whether the CTA directs customers to make a purchase or gather more information. Your CTAs should be brief and to the point, inspiring your clients to take action while also informing them of the destination of the link they will be clicking. There should be primary CTAs for purchasing. As well as secondary CTAs that lead to further information about the products, services, and the firm as a whole.
Secure Shopping
Customers will always check the security of their sensitive information, such as credit card information. As a result, ensuring that their transactions are safe and secure is vital to the success of your eCommerce business. Check that your website has proper and current SSL certification so that clients can conduct secure transactions.
Social Sharing
You could be losing out on a lot of money if you don’t use social sharing buttons on your website. Several recent studies have found that social media has a significant impact on eCommerce website development. For example, 77 percent of businesses say they got consumers through Facebook, and buyers referred by Pinterest are 10% more likely to buy than referrals from other social networks.
Product Reviews (eCommerce Website)
Almost half of all internet customers read product reviews before making a purchase. Because customers will look for product reviews, your review page may help you rank higher in search results. In addition, rather than enabling a third-party review site to enjoy all website views, you will claim ownership of the information. To retain buyers in one spot, such reviews should be published on your eCommerce site.
