Brand protection is very important for businesses and brands so that they stay protected. It is much needed in today’s world. If you want to know more about what this process of brand protection solutions is and how you can use it to your benefit, then you are at the right place.
What is brand protection?
Brand protection solutions are simply the process of protecting the intellectual property of companies and all other brands that are associated with them against all kinds of counterfeiters, copyright pirates, and infringers of other types of IP. These include patents, design rights, color marks, and trade dress. The purpose of doing this is not just to protect the loss of revenue from a company. But also to protect the image that a company has built, its reputation, and overall value. To put it in simple words. These solutions for the purpose of brand protection have a major role in preventing brand abuse.
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What services do brand protection solutions provide?
There are several services provided by companies and agencies that work in the field of brand protection. It can in general be summed up into four processes, they are mentioned below:
- Detection: This process is one of the main steps of brand protection solutions which find infringements online, wherever they may be. This can also include a counterfeiting listing on eCommerce, a rogue website. Or simply someone impersonating on a social media profile.
- Validation: The next step is validation. It ensures that all products are labeled as infringements really are infringements. It is employed for the purpose that all companies are not penalized by error while they are trying to enforce IP rights.
- Enforcement: Another crucial step in anti-counterfeiting solutions is enforcement. It is the step where IP infringements are removed online. This includes the removal of the infringement product. That is listed on an online marketplace, taking down a rogue website. Or simply closing the imitation account from social media.
- Reporting: The final step in the direction of brand protection labels is reporting. It refers to presenting information to brands that are both useful and actionable. This is done in order to stay aware of the intellectual property online and then further to improve the process of brand protection in the future.
These were a few important brand protection solutions that are provided by companies. Through these solutions, you can protect your property on the online medium and keep it safe from any kind of counterfeiters. We hope through this blog we were able to answer any doubts that you had. If you are looking for the best company that provides such solutions then you must get in touch with the experts at Lets Verify. It is a lead validation platform that has been created to help you verify the quality of your lead data and then maximize the success of your marketing campaigns. The processes followed by them enable real-time lead as well as contact verification and deduplication. With LetsVeriFy you have the premier lead platform of quality leads at the point of re-entry.