HomeDigital MarketingThe importance of responsive website design and development for your business

The importance of responsive website design and development for your business

Responsive website design is about creating web pages that suit a variety of devices and windows. Responsive design optimizes the user’s browsing experience by creating a responsive web page that is optimized for the device that is accessing it. There has been a staggering growth in smartphone and mobile device usage in the modern world. Thus, it is essential that your business website is mobile-friendly. So that your clients and other prospects can easily browse information regardless of the type of device they are using. 

In this blog, we have outlined the top 5 reasons why your business should have a responsive website.

  1. Increasing your reach to mobile users

Mobile accounts for over half of website traffic worldwide. And every month, with the growing usage of mobile, more and more prospective customers will view your website from a mobile device. If their experience interacting with your site is poor, they will most likely visit a competitor’s site. That’s why many website development company in Delhi provide responsive web design services to ensure that users don’t abandon the website. 

  1. Responsive sites increase your visibility in search engines

Responsive site design and development is recommended by Google as a best practice for users. As per Google, responsive websites perform better in search engines. Because they tend to provide a better user experience than sites that are not mobile-friendly. 

Additionally, mobile phones now have a separate Google search algorithm. So, if your site ranks high via a desktop doesn’t necessarily mean it will rank well for users who perform the same search via a mobile device. Thus, it is essential for your site to be responsive to rank well in search engines. 

  1. Increased sale and conversion rates (website design)

Another benefit of a responsive website design is that the user has a better site experience. This is because there is no need for redirection, no more side-scrolling, pinching, and zooming. A better and consistent user experience has a positive impact on the conversion rate as people are familiar with site use across devices. Thus, responsive web design boosts website conversions and improves brand perception.

  1. Easier analytics and reporting

A single responsive version of the site is easier to manage and increases ROI. There are currently many organizations. That actually has two websites (the main site and the mobile version of the site) that make it difficult to track user journeys, conversion paths, and so on. However, with a responsive site, all of your tracking and analytics will be integrated into a single report allowing for easy monitoring and tracking. 

Go responsive! (website design)

Having a responsive site eliminates the need to create multiple websites for mobile audiences and desktop audiences dedicated to different services. The best website designing companies in Delhi such as Brandhype take all the desktop-specific elements and converts them into multi-responsive websites providing a consistent experience to all kinds of audiences. 

With the increasing dominance of mobile users on the internet, responsive design is the key to keeping ahead of the trend. At Brandhype, the expert designers follow a proven strategy to work on responsive web design that guarantees success. So, if you want to make your website responsive, look no further than them. 


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